Instagram Dominates the Influencer Market

There is no soft sell quite every bit effective as the social-media soft sell. And for that, Instagram is the platform of pick.

The Why Axis Bug It's preferred by marketers, but more important, Instagram is the platform most used by social-media influencers who are involved in brand collaborations. Instagram has 78 percent of that market, with YouTube, Facebook, and Twitter trailing so far backside they're nearly statistically insignificant.

At that place are few better examples of Instagram marketing than The Blonde Salad, a.k.a. Chiara Ferragni. Ferragni parlayed her mode blog into a full-fledged business with Instagram at the helm. Ferragni was named one of Forbes' top influencers last year, and it's piece of cake to see why. On her own account, she has over 13 million followers and is earning money from wearing brands such as Intimissimmi. On her business' Instagram, she sprinkles in some shots of famous friends for a touch of actuality and touts collaborations with Invicta and others.

While lingerie maker Intimissimmi and European backpack maker Invicta are relatively niche , brands that accept worldwide name recognition and ads that stretch across billboards are still eager to partner with influencers. H&M just wrapped up an Instagram collaboration with influencers for its newest brand, /Nyden. The brand itself is built around using influencers to drive creation and sales.

The button for brands to apply influencers undoubtedly comes from the numbers behind Instagram's effectiveness at selling; 74 percent of shoppers are using social media to guide their purchases. While brands and Instagram are benefitting, it might exist the influencers themselves who do good virtually. In that location's such a demand for their services that they even accept agents.